Cooper tires
American truck-tire specialist, now backed by Goodyear. Typically $80–$250 per tire.
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Cooper Tire and Rubber was founded in 1914 and grew up in Findlay, Ohio, where it is still based. For most of its life it was the largest independent US tire maker, selling through independent dealers rather than its own stores. In 2021 Goodyear bought Cooper for about 2.5 billion dollars, and the brand now sits as Goodyear's value line alongside Mastercraft and Mickey Thompson. Cooper builds tires in Ohio, Mississippi and Arkansas, plus plants in Mexico and Serbia.
Cooper's strength is trucks and SUVs. The Discoverer AT3 4S is a long-running favorite among all-terrain buyers for its quiet road manners and three-peak mountain snowflake rating, the Discoverer Road+Trail AT is a milder alternative for crossovers, and the Discoverer STT Pro is a serious mud-terrain. For cars, the ProControl and Endeavor lines are competent all-seasons that cost less than Goodyear or Michelin.
Warranties run 50,000 to 65,000 miles on most models plus a 45-day road test guarantee. Pricing sits in the middle of the market and Cooper runs rebates several times a year. The trade-off is that the car tires are merely good rather than class-leading; buy Cooper for the truck tires, where it competes with the best.
$70 back on 4 tires, $140 with Goodyear Credit Card
$70 online or mail-in rebate on a set of four qualifying Cooper tires bought 9/1-11/30/2026, submit by 12/31/2026; doubles to $140 when purchased with the Goodyear Credit Card (Cooper is a Goodyear brand). Pep Boys is separately advertising 4th-tire-free on Cooper Adventurer. Ends Nov 30, 2026.
Cooper models worth buying
| Model | Type | Mileage warranty | From | Best for |
|---|---|---|---|---|
| Discoverer AT3 4S | All-Terrain Tires | 65,000 mi | $170 | Pickups and SUVs that want a quiet all-terrain with the 3PMSF winter rating. |
| Endeavor Plus | Highway Truck & SUV Tires | 65,000 mi | $140 | Crossovers and SUVs that stay on pavement and want a long-wearing all-season. |
| Discoverer Road+Trail AT | All-Terrain Tires | 65,000 mi | $160 | Subaru and RAV4-class crossovers that want a rugged look with a smooth ride. |
| ProControl | All-Season Tires | 65,000 mi | $130 | Sedans and coupes that want a sportier all-season feel without a performance price. |
| Endeavor | All-Season Tires | 65,000 mi | $120 | Everyday sedans and minivans that need a quiet, dependable all-season. |
| Discoverer STT Pro | Mud-Terrain Tires | None | $250 | Lifted trucks and Jeeps that see real mud and rock but still drive to work. |
| Evolution Winter | Winter Tires | None | $100 | Cars and small SUVs that need a studdable winter tire on a budget. |
Strengths
- Discoverer AT3 4S is one of the most recommended all-terrain tires
- Made in the US at Ohio, Mississippi and Arkansas plants
- Fair prices with regular rebates
Weaknesses
- Passenger-car tires are good but not standout
- Some overlap with Goodyear lines can make choosing confusing
Cooper as a company
Made in the US at: Akron, Ohio; Danville, Virginia; Fayetteville, North Carolina; Findlay, Ohio; Lawton, Oklahoma; Texarkana, Arkansas; Topeka, Kansas; Tupelo, Mississippi.
Cooper is a thoroughly American brand: founded in 1914, based in Findlay, Ohio since the early 1920s, and today built at Goodyear's Findlay and Tupelo, Mississippi plants among others. Since June 2021 it is a Goodyear brand, positioned below Goodyear on price and sold mainly through independent tire dealers, regional chains and online retailers such as Tire Rack, with the Discoverer (light truck and SUV) and CS/Evolution (passenger) lines doing most of the volume.
Cooper Tire is no longer a separate reporting company, so every financial and workforce number here is Goodyear group-level from the Goodyear Form 10-K for the year ended December 31, 2025 (filed February 10, 2026). Goodyear does not break out Cooper brand revenue, volumes or margins, and does not say which plants build which brands beyond the former Cooper plants in Findlay and Tupelo. The group-level caveats for Goodyear apply here too: USD, no conversion; operating margin is Goodyear's total segment operating margin (5.8% in 2025) because GAAP 2025 was a loss year ($1,721m net loss after a $674m impairment and a US deferred-tax valuation allowance); 36 = tire plants worldwide (49 manufacturing facilities of all types in 19 countries); 158.7 million tire units excludes motorcycle, aviation and race tires; market share null for lack of a primary source; rank 3 from Tire Business' Global Tire Report, 40th edition, fiscal 2024 sales. The HQ field gives Cooper's own historic base in Findlay, Ohio - the brand owner, Goodyear, is headquartered in Akron, Ohio.
Cooper through the years
- 1914John F. Schaefer and Claude E. Hart start the M and M Manufacturing Company in Akron, Ohio, making tire patches and repair kits - the root of Cooper Tire.
- 1919Auto-parts dealer I. J. Cooper forms the Cooper Corporation in Findlay, Ohio, giving the brand its name.
- 1930The businesses merge as the Master Tire and Rubber Company, based in Findlay, where Cooper is still headquartered.
- 1946The company is renamed Cooper Tire & Rubber Company and the Cooper name goes on the tires themselves.
- 1997Cooper buys Britain's Avon Tires, adding a performance brand to its line-up.
- 2021Goodyear completes its roughly $2.5 billion acquisition of Cooper, so Cooper becomes a Goodyear brand rather than an independent company.
Did you know?
- The Findlay, Ohio plant that builds Cooper tires dates back to 1917 and is now the oldest tire factory in Goodyear's US network, turning out around 23,000 passenger and light truck tires a day.
- Cooper grew up as a replacement-market specialist rather than an original-equipment supplier, which is why Cooper tires are common in tire shops but rarely fitted to brand-new cars.
- Cooper's Tupelo, Mississippi plant - about 42,000 passenger tires a day - came over to Goodyear with the 2021 deal and is one of the largest consumer tire plants in the US.
Cooper tires: common questions
Who owns Cooper Tires now?
Goodyear completed its purchase of Cooper Tire in June 2021. Cooper still operates from Findlay, Ohio and its plants keep running, but it is now Goodyear's value brand. Warranties are honored through Goodyear's network.
Are Cooper tires made in the USA?
Most Cooper passenger and light-truck tires sold in the US are built in Findlay, Ohio; Tupelo, Mississippi; and Texarkana, Arkansas. Some sizes come from Cooper plants in Mexico or Serbia, or from Goodyear plants. Check the DOT code on the sidewall for the factory.
Is the Cooper Discoverer AT3 4S a good tire?
It is one of the most consistently recommended all-terrain tires for daily drivers. It is quieter than the BFGoodrich KO3, carries the 3PMSF winter symbol and a 65,000-mile warranty, and usually costs less. It is not as tough for rock crawling, but for a truck that mostly sees pavement it is a top pick.