Goodyear tires
America's tire company, strongest in all-weather and trucks. Typically $90–$300 per tire.
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Goodyear Tire and Rubber was founded in Akron, Ohio in 1898 and is still headquartered there, making it the largest US-owned tire maker. It builds passenger and light-truck tires in Oklahoma, North Carolina, Virginia and Kansas, and since buying Cooper Tire in 2021 it also controls the Cooper, Mastercraft and Mickey Thompson brands.
Goodyear's sweet spot is the mainstream American driveway. The Assurance line covers sedans and crossovers, with the WeatherReady 2 being one of the best all-weather tires you can buy and the MaxLife carrying an 85,000-mile warranty. The Wrangler family is everywhere on pickups, from highway-oriented models to the Workhorse AT and the aggressive DuraTrac RT. The Eagle F1 line competes with Michelin and Continental in performance.
Pricing sits just under Michelin on most lines, and Goodyear runs frequent rebates through its own stores and national retailers, so a patient shopper can often land a set for noticeably less than list. Warranties include a 30-day satisfaction pledge and mileage coverage that ranges from 40,000 to 85,000 miles depending on the model. Quality is consistent, though a few lower-priced Goodyear-branded tires are made overseas.
Up to $100 back on 4 tires
$100 on Assurance WeatherReady 2, Eagle F1 All-Season, Wrangler Outbound AT, Wrangler DuraTrac RT; $80 on Wrangler Steadfast HT and Assurance MaxLife 2; $60 on Assurance ComfortDrive. Online or mail-in (Goodyear.com/rebates), purchases 9/1-11/30/2026, submit by 12/31/2026. Goodyear/Cooper share a Goodyear Credit Card bonus that can double the amount at some dealers (Mavis shows up to $150). Ends Nov 30, 2026.
Goodyear models worth buying
| Model | Type | Mileage warranty | From | Best for |
|---|---|---|---|---|
| Assurance WeatherReady 2 | All-Weather Tires | 65,000 mi | $150 | Crossovers and sedans in states with real winters that want to skip a second set of tires. |
| Assurance MaxLife | All-Season Tires | 85,000 mi | $130 | High-mileage commuters who care about cost per mile more than sporty handling. |
| Wrangler Workhorse AT | All-Terrain Tires | 60,000 mi | $190 | Work trucks and SUVs that split time between pavement, gravel and job sites. |
| Eagle F1 Asymmetric 6 | Summer Tires | None | $220 | European sports sedans and coupes that want a quiet, high-grip summer tire. |
| ElectricDrive | EV Tires | 60,000 mi | $190 | Tesla, Hyundai and Kia EVs where low noise and a mileage warranty both matter. |
| Endurance | Trailer Tires | None | $120 | Boat, camper and utility trailers that need a US-made ST tire built to handle heat and speed. |
| Eagle LS-2 RunOnFlat | Run-Flat Tires | None | $200 | BMW 3 and 5 Series owners replacing the original run-flat all-seasons. |
Strengths
- Assurance WeatherReady 2 is a top-tier all-weather tire
- Huge dealer and rebate network makes deals easy to find
- Deep truck and SUV lineup from highway to rugged terrain
Weaknesses
- Lineup is large and some older models are outclassed by newer rivals
- Tread life on performance Eagles trails the class leaders
Goodyear as a company
Made in the US at: Akron, Ohio; Danville, Virginia; Fayetteville, North Carolina; Findlay, Ohio; Lawton, Oklahoma; Texarkana, Arkansas; Topeka, Kansas; Tupelo, Mississippi.
Goodyear is the only American-headquartered company among the world's big tire makers, run from Akron, Ohio since 1898, and it still builds tires at eight US plants - Lawton (OK), Tupelo (MS), Findlay (OH), Texarkana (AR), Topeka (KS), Danville (VA), Fayetteville (NC) and the race-tire plant in Akron. The footprint is shrinking: Gadsden, Alabama shut in 2020, most medium truck tire production has been moved out of Danville, and in May 2026 Goodyear announced Fayetteville will close by the end of 2027. Goodyear sells through roughly 750 company-operated retail outlets worldwide (in the US mainly Goodyear Auto Service and Just Tires), thousands of independent dealers, and national chains and online retailers such as Discount Tire, Walmart and Tire Rack.
All financial and workforce figures are group-level for The Goodyear Tire & Rubber Company, taken from its Form 10-K for the fiscal year ended December 31, 2025 (filed February 10, 2026); Goodyear reports in USD, so no currency conversion was applied. Operating margin is Goodyear's own total segment operating margin of 5.8% for 2025 (segment operating income $1,057m on net sales $18,280m); on a GAAP basis 2025 was a loss year - loss before income taxes of $133m and a Goodyear net loss of $1,721m, driven by a $674m goodwill/intangible impairment and a full valuation allowance on US deferred tax assets, so a GAAP operating margin would be negative and not comparable. fabriker_totalt 36 is the sum of the tire plants Goodyear lists by region in Item 2 (16 Americas + 13 EMEA + 7 Asia Pacific); the company separately states it operates 49 manufacturing facilities of all types in 19 countries, including 16 plants of all types in the United States. Production of 158.7 million tire units (2025) is Goodyear's reported figure and explicitly excludes motorcycle, aviation and race tires; tonnage is not disclosed, hence null. Global market share is null - no primary source publishes a Goodyear share figure and we did not want to derive one. Rank 3 is from Tire Business' Global Tire Report (40th edition, based on fiscal 2024 tire sales of $17.5bn); the 41st (2026) edition is paywalled, but the top six order was unchanged in the last published edition. The US plant list combines Modern Tire Dealer's post-Fayetteville plant rundown (Lawton, Tupelo, Findlay, Texarkana, Topeka, Danville) with the Akron race-tire plant, which still hand-builds NASCAR tires; Goodyear's own six-US-plants count describes the footprint after Fayetteville closes (announced May 2026, planned by end of 2027) and excludes the Akron race-tire operation. Danville now focuses on aircraft tires after most medium truck tire production was moved out.
Goodyear through the years
- 1898Frank A. Seiberling founds The Goodyear Tire & Rubber Company in Akron, Ohio, naming it after Charles Goodyear, the inventor of vulcanized rubber.
- 1908Goodyear sets up its first development department and launches its first all-weather tread design.
- 1925Goodyear starts building blimps for its own marketing, the beginning of the Goodyear airship fleet.
- 1999Goodyear takes over 75% of Dunlop's European and North American tire businesses through a joint venture with Sumitomo Rubber Industries.
- 2021Goodyear completes its largest acquisition ever, buying Cooper Tire & Rubber and with it the Cooper, Mastercraft, Mickey Thompson and Avon brands.
- 2025Goodyear sells the Dunlop brand rights for Europe, North America and Oceania to Sumitomo Rubber Industries and finishes its Goodyear Forward turnaround plan.
Did you know?
- The company is named after Charles Goodyear, who invented vulcanized rubber and died in 1860 - 38 years before the company was founded. He and his family had nothing to do with it.
- Goodyear has been NASCAR's tire supplier since 1954 and the sole supplier of its three national series since 1999, and the race tires are still hand-built at the Akron headquarters - more than 100,000 a year.
- The Lawton, Oklahoma factory can build about 65,400 tires a day, making it Goodyear's biggest plant in North America.
Goodyear tires: common questions
Where are Goodyear tires made?
Most Goodyear consumer tires sold in the US come from its plants in Lawton, Oklahoma; Fayetteville, North Carolina; Danville, Virginia; and Topeka, Kansas. Some sizes are built in Canada, Mexico, Brazil or Asia. Check the DOT code on the sidewall if the country of origin matters to you.
Is Goodyear as good as Michelin?
In all-weather tires, the Assurance WeatherReady 2 trades punches with the Michelin CrossClimate2 and often costs less. In long-life touring and summer performance, Michelin usually holds a small edge in tread life and wet braking. For pickups and rebates, Goodyear is hard to beat.
What is the difference between Goodyear and Cooper?
Goodyear bought Cooper in 2021, so both are now the same company. Goodyear remains the premium brand with the newest technology and the largest warranties, while Cooper is positioned as the value brand with strong truck tires like the Discoverer AT3 4S. Some sizes are now built in the same factories.