Falken tires
Wildpeak all-terrains and value touring tires from Sumitomo. Typically $80–$240 per tire.
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Falken was launched in 1983 as the performance brand of Sumitomo Rubber Industries, the Japanese company that also makes Dunlop tires in Asia and owns the Sumitomo brand. Falken Tire Corporation is based in Rancho Cucamonga, California, and most tires sold in the US are built in Sumitomo plants in Thailand and Japan.
In the US the brand is defined by the Wildpeak line. The Wildpeak A/T3W became one of the most recommended all-terrain tires of the last decade for combining off-road ability with a 55,000-mile warranty and the three-peak mountain snowflake symbol, and the A/T4W that replaced it in 2024 improves wear and wet grip with a 65,000-mile warranty. The Wildpeak M/T is a competent mud-terrain and the Wildpeak H/T02 covers highway-oriented trucks and SUVs.
For cars, the Sincera SN250 A/S is a long-wearing budget touring tire with an 80,000-mile warranty, the Ziex ZE960 A/S is a well-reviewed value performance all-season, and the Azenis FK520 is a serious summer tire. Pricing is below Toyo and Yokohama and close to Hankook. Warranties are competitive, and Falken's honest weakness is that its car tires can be a bit loud and its dealer network is thinner than the big brands.
$80 off at SimpleTire (code FALKEN80AUG26, ends 9/30); brand rebate usually up to $80
SimpleTire: $80 off 4 select Falken with code FALKEN80AUG26 through 9/30/2026. Falken's own national rebates (up to $80 Mastercard Prepaid on Wildpeak A/T4W, H/T02, Aklimate, EuroWinter) run in spring and Nov-Dec; a Nov 2026 offer with a 12/31/2026 claim deadline is likely but not yet confirmed.
Falken models worth buying
| Model | Type | Mileage warranty | From | Best for |
|---|---|---|---|---|
| Wildpeak A/T4W | All-Terrain Tires | 65,000 mi | $170 | Pickups, Jeeps and SUVs that want a winter-rated all-terrain at a mid-tier price. |
| Ziex ZE960 A/S | Performance Tires | 65,000 mi | $100 | Sport sedans and hatchbacks that want UHP all-season grip on a budget. |
| Sincera SN250 A/S | All-Season Tires | 80,000 mi | $90 | Commuter sedans and minivans that want maximum tread life for the least money. |
| Wildpeak M/T | Mud-Terrain Tires | None | $260 | Off-road trucks and Jeeps that want mud traction at a lower price than BFGoodrich or Toyo. |
| Wildpeak H/T02 | Highway Truck & SUV Tires | 70,000 mi | $150 | Pickups and SUVs that tow and commute but do not leave pavement. |
| Azenis FK520 | Summer Tires | None | $130 | Enthusiasts who want a max-performance summer tire without premium pricing. |
| Eurowinter HS01 | Winter Tires | None | $110 | Sedans and crossovers that need a studless winter tire at a mid price. |
Strengths
- Wildpeak A/T4W is a top-value all-terrain with a 65,000-mile warranty
- Long warranties on touring tires like the Sincera SN250
- Consistently priced below Japanese and American rivals
Weaknesses
- Passenger tires can be louder than premium equivalents
- Thinner dealer network makes warranty claims slower
Falken as a company
Falken entered the North American market in 1985 and its US arm, Falken Tire Corporation, is based in Rancho Cucamonga, California, with distribution centers in Ontario (California), Illinois, Florida, New Jersey and Texas. It built tires in the US at Sumitomo Rubber USA's Tonawanda, New York plant from January 2016 until the plant closed in May 2025, so Falken tires sold in America are now imported from Sumitomo Rubber's plants in Japan and Asia. Falken sells through independent dealers and online retailers such as Tire Rack, is strong in the enthusiast, drift and light-truck segments with the Azenis, Ziex and Wildpeak lines, and also appears as original equipment on some Japanese and American models.
Financial figures are GROUP-level for Sumitomo Rubber Industries, Ltd. (tires plus sports goods and industrial products), not for the brand alone. FY2025 (year ended December 2025, the 134th term) revenue was JPY 1,207.1bn with operating income of JPY 90.8bn, an operating margin of 7.5%; the tire business contributed JPY 79.8bn of that operating income. JPY converted at a rounded 150 JPY per USD, giving about USD 8.05bn. Consolidated employees 37,671 at the end of 2025 (the parent company alone had 7,675). Tire Business' Global Tire Report ranks Sumitomo Rubber 6th worldwide on fiscal 2024 tire-only sales of USD 6.9bn. Number of tire plants is null: Sumitomo Rubber's own company outline lists tire factories in Japan (four), China (two), Thailand, Indonesia, Brazil, Turkey and South Africa without giving a total, and an undated company-site figure of "12 production facilities making over 124 million tires a year" appears to predate the closure of the Tonawanda, New York plant, so no count could be verified. Production volume in tires or tonnes and global market share are likewise unverified, hence null. US tire plants: none - Sumitomo Rubber USA stopped production at Tonawanda, New York in November 2024 and the plant closed in May 2025, so all tires for the US are now imported. Latest public figures: fiscal year 2025 (reported February 2026). The HQ given is Falken's own US base in Rancho Cucamonga, California; the brand owner is headquartered in Kobe, Japan. Founding year 1983 is when the Falken brand was launched in Japan; sources differ on whether it was created by Ohtsu Rubber & Tire (Wikipedia's Falken article) or directly by Sumitomo (Wikipedia's Sumitomo Rubber article) - Sumitomo Rubber took over the brand from Ohtsu in 2003 either way. Sumitomo Rubber Industries group figures harmonized across the Falken, Sumitomo and Dunlop records: FY2025 revenue JPY 1,207,061 million and operating profit JPY 82,584 million, i.e. an operating margin of 6.8 percent, and 11 tire plants (4 Japan, 2 China, Thailand, Indonesia, Brazil, Turkey, South Africa). SRI has had no US tire plant since the Tonawanda, New York plant stopped production in November 2024 and closed in 2025.
Falken through the years
- 1983The Falken brand was launched in Japan as a high-performance tire line, created within Ohtsu Rubber & Tire.
- 1985Falken tires were introduced to the North American market, two years after the Japanese launch.
- 1991Falken Tire Corporation moved its US headquarters to Rancho Cucamonga, California, where it still sits.
- 2003Sumitomo Rubber Industries took over the Falken brand from Ohtsu, making Falken its global performance brand.
- 2016Falken-branded tires began rolling off the line at the Sumitomo Rubber USA plant in Tonawanda, New York in January.
- 2025The Tonawanda plant closed in May, ending US production of Falken tires; the brand is now supplied to America from Sumitomo Rubber's other plants.
Did you know?
- Falken has been the official tire of Major League Baseball since 2015 - an unusual sponsorship for a tire brand.
- Falken won back-to-back Formula Drift championships in 2010 and 2011 and is a long-time entrant at the Nurburgring 24 Hours.
- Falken tires were made in the United States for less than a decade: production started at Tonawanda, New York in January 2016 and the plant - originally a Dunlop factory dating from 1923 - shut down in May 2025 after more than 325 million dollars of operating losses in three years.
Falken tires: common questions
Who makes Falken tires?
Falken is a brand of Sumitomo Rubber Industries of Japan, the same group that makes Dunlop in Asia and the Sumitomo brand worldwide. US-market tires are built mainly in Thailand and Japan, with the country of origin marked on the sidewall.
Is the Falken Wildpeak A/T4W better than the A/T3W?
Yes. The A/T4W keeps the A/T3W's off-road and winter ability while adding a longer 65,000-mile warranty, better wet braking and a quieter tread. If you can find A/T3Ws at a discount they are still a good tire, but the A/T4W is the one to buy at full price.
Are Falken tires good in snow?
The Wildpeak A/T4W and A/T3W carry the three-peak mountain snowflake symbol and perform well in snow for all-terrain tires. The car tires like the Sincera and Ziex are ordinary all-seasons, adequate in light snow only. For real winters, Falken's Eurowinter HS01 is the dedicated winter tire.